Saveoursouls
Pop up and capsule release
Hand made pieces launched with an immersive pop up

Challenge
Turn a first collection into a real moment
I needed to take a small self funded label from studio to street. That meant finishing the garments, building buzz with clear visuals, planning the space and flow, and creating a launch that felt personal and worth the visit.






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Results
A full room, a packed afterparty, and a clear identity for the label
The pop up drew a steady flow of guests who explored the pieces, connected with the story, and shared the work online. When doors closed, the energy carried into a completely packed afterparty, with most of the night documented in photos and video. The launch delivered strong turnout, sales, and a bank of content that kept momentum going long after the event. End to end production, creative direction, and event delivery came together in one place.